Overstock.com Rebrands as Beyond Inc. and Expands into Bed Bath & Beyond

Introduction

Overstock.com, a renowned online retailer, is set to complete its transformation into the new and improved Bed Bath & Beyond. Following its acquisition of the Bed Bath & Beyond brand in June, the company has successfully operated under this new identity in the United States since August.

Rebranding Details

On November 6, Overstock.com will officially change its corporate name to Beyond Inc., aligning itself more closely with its iconic consumer brand, Bed Bath & Beyond. Additionally, the company will transition its stock listing from the Nasdaq Global Market to the prestigious New York Stock Exchange. As part of this rebranding effort, Overstock.com's ticker symbol will change from "OSTK" to "BYON."

CEO's Vision

Jonathan Johnson, the CEO of Overstock.com, expressed his expectations regarding the corporate name change. He believes that this transformation will significantly enhance the awareness and recognition of Bed Bath & Beyond as a leading consumer brand.

Market Response

Following the announcement, Overstock.com's shares experienced a notable increase of 5.8% in premarket trading. However, it is important to note that the stock has seen a decline of 21% over the course of this year.