Coalition for Trusted Reviews

Amazon.com Inc. (AMZN), Booking.com (BKNG), Expedia Group Inc. (EXPE), Tripadvisor Inc. (TRIP), Trustpilot Group PLC (TRST), and Glassdoor have recently joined forces to form the global Coalition for Trusted Reviews. The primary objective of this collaboration is to tackle the proliferation of fake online reviews effectively.

Eliminating Fake Reviews from the Source

In a joint statement, the coalition emphasized that its members will work collectively to establish industry best practices for hosting online reviews. Furthermore, they will share methods and techniques to identify fake reviews, aiming to prevent their circulation at the root level.

The Fight Against Fake Reviews

Last October, the inaugural Fake Reviews Conference took place in San Francisco, orchestrated by Tripadvisor. Participants included renowned academics, government experts, and representatives from the hospitality industry. The event served as a platform to discuss strategies to mitigate the impact of fake reviews.

A Second Conference Planned in Brussels

The coalition is now planning a follow-up conference in Brussels on December 5th and 6th, with Amazon taking charge of organizing the event. This upcoming gathering will serve as an opportunity for members to reassemble and delve into further discussions surrounding the issue.

Amazon's Determination to Protect its Customers

Dharmesh Mehta, Amazon's Vice President of Worldwide Selling Partner Services, expressed Amazon's dedication to combatting fake review brokers. Noting that these fraudsters pose a significant challenge impacting multiple sectors globally, Amazon remains committed to aggressively fighting against them.

By collaborating through the Coalition for Trusted Reviews, these major industry players aim to combat fake online reviews effectively and ensure a reliable and trustworthy online experience for customers and businesses alike.