The past few days have not been kind to Apple, as the tech giant finds itself in the crosshairs of Wall Street's discontent. While the highly anticipated launch of the iPhone 15 draws near, recent earnings have left investors unimpressed.

It all began on Thursday during after-hours trading when Apple (ticker: AAPL) announced quarterly earnings that beat analysts' expectations by 6 cents per share, reaching $1.26. However, the company also revealed a 1% decline in sales compared to the previous year.

The negative sentiment continued on Friday as the stock fell below its $3 trillion market capitalization, experiencing its largest single-day loss since September 29. This marked the first time in months that Apple's shares closed below their 50-day moving average of $187.09.

Unfortunately for Apple, Monday did not yield any improvement either. With shares dropping another 1.7% to $178.76, Apple emerged as the poorest performer in the Dow Jones Industrial Average.

For those not closely following Apple's stock, it may seem puzzling that a slight dip in sales would rattle investors. After all, Apple has provided its shareholders with an impressive annualized total return of 29% over the past decade, outperforming both the S&P 500 and the Dow.

However, ardent supporters of the tech giant are well aware that sales have experienced a year-over-year decline for three consecutive quarters—the first time this has happened since September 2016. In fact, Apple is the only one among its competitors to report a revenue drop between consecutive quarters in the latest earnings season.

Adding to the company's woes is the expectation that its performance in the current September quarter will mirror the challenges faced in the previous months—unless there is a significant downturn in the overall economic landscape.

The underlying issue appears to be a decreasing number of customers willing to invest in the latest Apple products. During the earnings conference call on Thursday, Apple's management acknowledged the decline of the U.S. smartphone market for the past few quarters and highlighted a 2.4% decrease in iPhone sales during the June quarter. Furthermore, revenue from iPad and Mac sales also experienced drops of approximately 20% and 7% respectively, compared to the previous year.

Apple finds itself at a critical juncture as it navigates these challenges, with investors eagerly awaiting the launch of the highly anticipated iPhone 15. Only time will tell if Apple can reclaim Wall Street's affections and regain its upward trajectory.

Apple's Growth Strategy and Investor Concerns

Apple, a tech giant that needs no introduction, has recently experienced a slowdown in sales. This worrisome phase has caught the attention of industry analysts and investors alike, prompting them to closely monitor Apple's performance.

Rosenblatt Securities analyst Barton Crockett expressed his observations on Apple's current situation, stating that the company is in a slowdown phase. As a result, he downgraded the stock to Neutral from Buy. However, he maintains a price target of $198, indicating his belief in the company's potential.

Microsoft (MSFT) can relate to Apple's struggle. In the latest quarter, its product sales declined by 6.1%. However, DataTrek Research's co-founder Nicholas Colas notes that Microsoft successfully made up for this loss with a 16% growth in its services sector. On the other hand, Apple demonstrated an 8.2% growth in services.

The pressure is now on Apple to further boost their services. However, the true challenge lies in sustaining solid iPhone sales to alleviate concerns about a stagnating smartphone market, particularly in developed regions.

UBS analyst David Vogt predicts that Apple will sell 49 million iPhone units in the current quarter, which is the same as last year. Apple's management expects an improvement in year-over-year performance for the iPhone in the subsequent September quarter.

However, the real excitement lies with the release of the iPhone 15, slated to hit stores on September 22nd, as reported by Bloomberg. This makes the holiday quarter - ending on December 31st - crucial for Apple. Unfortunately, Apple did not respond to a request to confirm the date.

Apple will face an easier comparison with the same period in 2022, as it was heavily impacted by supply chain disruptions. However, challenges may arise in the December quarter due to currency fluctuations in India and other major foreign markets. These currency swings have adversely affected Apple's overseas revenue in recent quarters.

Apart from concerns surrounding iPhone sales, investors are hesitant because of the stock's high price. Currently trading at 28 times its next 12 months earnings, Apple is pricier than its five-year average price-to-earnings ratio of 23.2 and significantly higher than its lowest ratio of 10.8.

Now, it is Apple's responsibility to reassure investors and convince them to continue investing in the company.

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